SPORTS x ARTS x Private Markets
Sport moves people. Art touches people. Private markets transform both into sustainable value. We bring these three worlds together to combine passion, aesthetics and investment power – for CAPITAL, NETWORKS and BRAND IMPACT.
THE APPROACH
We curate events, sponsorship deals and fundraising formats in which investors and sponsors not only move money, but also become part of an aesthetic and emotional experience.
THE THREE DRIVERS
- SPORT: dynamism, performance and the reach of strong communities
- ART: creativity, exclusivity and highly emotional storytelling
- PRIVATE MARKETS: access to capital, long-term partnerships and real value creation
THE EFFECT
- Brands gain differentiation and cultural relevance
- Investors gain access to exclusive networks and alternative assets
- Sport and art are financially strengthened and carried into new markets
IN SHORT
OUR SERVICES
The interface between sport, art and fundraising.
STRATEGIC CONSULTING
- Development of fundraising and sponsorship strategies for fund managers, financial service providers and corporates
- Positioning in the market, art and sport environment to strengthen brands and differentiate them
- Storytelling concepts that creatively and aesthetically combine sporting emotion with investment confidence
NETWORK & ACCESS
- Access to exclusive communities (sport, art) and investor circles
- Establishment and maintenance of partnerships between art, sport organizations, sponsors and investors
- Organisation of networking events, hospitality formats and investor relations within and outside of the art and sport community
IMPLEMENTATION & ACTIVATION
- Selection of suitable art and sport platforms (clubs, athletes, events)
- Contract and sponsorship management
- Campaign planning and implementation for maximum visibility
FUNDRAISING SUPPORT
- Design of fundraising campaigns in the private markets sector
- Target group analysis and investor outreach
- Integration of sponsorship partnerships into the fundraising process, if desired
SUSTAINABILITY & IMPACT MEASUREMENT
- Evaluation of sponsorship and fundraising successes
- ROI analysis: brand impact, investor loyalty, cash flow
- Development of sustainable structures for long-term partnerships
WHY US
We build bridges between sports, arts and private markets – where emotion meets capital. With a strategic vision, a strong network and measurable drive, we develop partnerships that not only strengthen brands but also mobilise capital.
We think like investors, act like marketers and network like sports professionals – quickly, focused and effectively
NEWS
by Nikola Vuković
Ed Sheeran to feature on Barça x Spotify kit
Ed Sheeran to feature on Barça x Spotify kit, first for the women’s match, and then for the men’s Clásico FC Barcelona against Real Madrid C.F.
Idea: brand sports or racing team with music superstars, and make them ambassadors with equity in the team.
Much cooler and relatable to the fans, instead of traditional crap ads for gambling, booze and oil&gas.
You turn sports team into digitally native entertainment venture by combining sport team + music superstars + e-sports.
Yes you’ll give up some sponsor revenue, but you build much more powerful and lucrative media and content platform on top of the team.
Two transactions showing the madness in football
Burnley Football Club owners, Velocity Sports Limited led by Alan Pace, complete takeover of RCD Espanyol de Barcelona for €130m.
Pace: “Burnley will remain Burnley. Espanyol will remain Espanyol… and will retain its identity.“ For me this careful language reflects growing negative fan sentiment on MCOs.
Houston Dash of National Women’s Soccer League (NWSL) is being sold to 24-year-old Richard Hsiao for $120m.
Hsiao is the son of jailed Chinese billionaire Xiao Jianhua, serving 13 years for embezzlement and bribery. His company was fined $8+bn!
Not sure what is more bamboozling – $120m price tag for NWSL team with $7.6m revenue in 2024 (16x Rev); or who the buyer is.
Can someone explain me how a historic club like Espanyol (~€80m revenue) and bottom half NWSL team with 10x less revenue are valued roughly the same?