SPORTS x ARTS x Private Markets
Sport moves people. Art inspires people. Private markets create long-term value.
We connect capital, talent and cultural influence to support fundraising, strategic partnerships and portfolio value creation.
We bring together investors, fund managers, athletes, artists and their networks to unlock COMMERCIAL OPPORTUNITIES, strengthen BRANDS and accelerate GROWTH.
THE APPROACH
We operate at the intersection of private markets, sports and arts.
Our approach combines fundraising expertise with strategic access to athletes, artists, cultural personalities and their management teams.
We support fund managers in building investor relationships and creating commercial opportunities for their portfolio companies through carefully structured talent partnerships, brand collaborations and market access initiatives.
From strategic positioning to relationship development and execution, we turn connections into meaningful business opportunities.
THE THREE DRIVERS
- SPORT: dynamism, performance and the reach of strong communities
- ART: creativity, exclusivity and highly emotional storytelling
- PRIVATE MARKETS: connecting capital raising expertise with strategic relationships and commercial partnerships that support long-term portfolio growth.
THE EFFECT
• Fund Managers gain access to differentiated fundraising support and portfolio value creation capabilities.
• Portfolio Companies benefit from strategic talent partnerships, enhanced brand positioning and new commercial opportunities.
• Athletes, Artists & Cultural Personalities connect with businesses through meaningful, long-term collaborations.
• Investors & Brands gain access to relevant networks, partnerships and opportunities across sports, arts and private markets.
IN SHORT
We understand CAPITAL. We connect TALENT. We create OPPORTUNITIES.
EVENTS – THE PERFORMANCE EDGE
Connecting exceptional minds. Creating meaningful opportunities.
The Performance Edge is our invitation-only signature event series bringing together exceptional individuals from elite sports, entrepreneurship, investment and arts.
Built around the belief that exceptional performance transcends industries, through carefully curated gatherings and authentic conversations, the series creates a platform for inspiring exchange, valuable relationships and cross-industry opportunities.
From leadership and resilience to innovation, investment and business growth, The Performance Edge explores what drives success — on and off the field.
More than an event series, it is a platform for dialogue, connection and opportunity.
OUR SERVICES
Strategic fundraising, talent partnerships and portfolio value creation at the intersection of sports, arts and private markets.
STRATEGIC CONSULTING
- Development of fundraising strategies for fund managers, financial service providers and corporates
- Strategic advisory for private equity and private markets managers seeking to enhance portfolio company growth and brand positioning
- Structuring of talent-led brand collaborations, ambassador partnerships and strategic commercial alliances
- Support in leveraging cultural influence, audience engagement and talent networks to create market access and business opportunities
- Development of portfolio-level talent and cultural partnership strategies to support commercial growth, brand differentiation and long-term value creation
NETWORK & ACCESS
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Strategic access to athletes, artists, cultural personalities, talent management teams, exclusive communities and investor networks
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Establishment and maintenance of partnerships between art, sport organizations, sponsors and investors
- Curation of exclusive networking formats and event platforms, including The Performance Edge, connecting investors, entrepreneurs, athletes, business leaders and cultural personalities.
IMPLEMENTATION & ACTIVATION
- Selection of suitable art and sport platforms (clubs, athletes, events)
- Campaign planning and implementation for maximum visibility
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Origination, structuring and coordination of talent-led commercial partnerships and brand collaborations
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Support in developing partnership agreements, activation concepts and long-term collaboration frameworks
FUNDRAISING SUPPORT
- Design of fundraising campaigns in the private markets sector
- Target group analysis and investor outreach
- Integration of sponsorship partnerships into the fundraising process, if desired
SUSTAINABILITY & IMPACT MEASUREMENT
- Evaluation of sponsorship and fundraising successes
- ROI analysis: brand impact, investor loyalty, cash flow
- Development of sustainable structures for long-term partnerships
WHY US
We combine private markets expertise with strategic relationships across sports, arts and cultural networks.
Our perspective is different from that of traditional talent agencies or sponsorship intermediaries. We approach partnerships from the perspective of fund managers, investors and portfolio companies — focusing on strategic relevance, commercial potential and long-term value creation.
By connecting investment expertise with access to athletes, artists and their management teams, we help translate relationships into business opportunities.
We understand CAPITAL. We connect TALENT. We create OPPORTUNITIES.
NEWS
ANOTHER DESIGN joins THE PERFORMANCE EDGE as official design partner
ANOTHER DESIGN joins THE PERFORMANCE EDGE as official design partner, bringing creative vision to an exclusive event series connecting elite sports, leadership, entrepreneurship, and private capital.
THE PERFORMANCE EDGE brings together entrepreneurs, investors, family offices, and senior decision-makers to explore the principles of exceptional performance, leadership, and decision-making under pressure.
As official design partner, ANOTHER DESIGN contributes its multidisciplinary expertise to shaping the series’ visual identity and brand experience.
Guided by its philosophy “Follow Your Curiosity,” ANOTHER DESIGN embraces the collaboration as an opportunity to connect creativity, strategic thinking, and the pursuit of excellence.
ANOTHER DESIGN × THE PERFORMANCE EDGE — Where Design Meets Performance.
ATHOS ACADEMY is officially opening it’s doors
ATHOS ACADEMY is building an environment where athletes and artists develop personally, professionally and academically, in parallel with their careers.
Ambition is to become the global reference development environment for high performers, where talent doesn’t have to choose between greatness and a degree.
Gregory Burns x UP!PR247
We’re excited to announce a new partnership between UP!PR247 and Gregory Burns MFA, PLY — built around a shared interest in the spaces where private markets, art, sport, performance, culture and human experience overlap.
These worlds have more in common than their traditional categories suggest. They are driven by creativity, movement, emotion, storytelling, community and participation — and increasingly move between physical and digital spaces.
That overlap is where Gregory Burns x UP!PR247 will explore new ideas.
Together, we’ll experiment with new online and real-life event formats that bring these disciplines and their audiences into conversation: connecting investments with art and athleticism, performance with participation, storytelling with lived experience, and digital reach with genuine human encounters.
Rather than keeping art, sport and performance in separate lanes, we want to explore what happens when they meet — and what new experiences, conversations and communities can emerge from that intersection.
Different worlds. Shared energy. New formats.